Consumer Behaviour: A European Outlook

Συγγραφέας: Kanuk Leslie

ISBN: 9780273736950

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Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it.

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Σύνοψη

Consumer Behaviour focuses not only on what consumers buy, but also why they buy, when they buy, where they buy and how they evaluate their purchase, and how they ultimately dispose of it. The second edition has been thoroughly adapted and revised to reflect European conditions, and to focus attention on critical concepts in consumer behaviour. In doing so the authors illuminate the ways in which marketers apply the principles of consumer behaviour to the development and implementation of marketing strategies. The new Innovation In Action feature' will give practical examples to help you student link Consumer Behaviour with how it is practised in the workplace.

Χαρακτηριστικά

ISBN	9780273736950
Εκδότης	Pearson
Έτος έκδοσης	2012
Σελίδες	460

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